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cause Twitter is hot right now,
LeBron 6, your company can get a brand boost in the "we're up to date with new stuff" department. It tells people (customers,
LeBron V, employees, potential customers, media) that you're not out of date. It says you're in the game and in the know. And it gives you a reason to start conversations with people. It's something people are already talking about so you can use it to become part of the conversation.
5. It's free.
Like coolness, "free" is usually not a compelling reason to start using a new tool for your business. But we're in a challenging economy. We all need to be smart in how we use our resources. Investors, customers,
LeBron 7 PS, even employees like to know they're associated with a company that spends its dollars wisely. Twitter's reach and influence is growing daily hourly. It's value is growing just as fast. It would be short-sighted to ignore something this big that doesn't cost anything.
6. It's new.